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Local project wins support from all over the world
Patrick Hohmann produces mechanical watches from genuine space rockets using material recovered following their missions into space. All production runs occur on a micro scale, with a total of around 60 watches being produced last year. Having already sold 1,230 not-yet-produced watches (768,000 CHF) via the crowdfunding platform within a period of two months, Patrick has returned to Kickstarter to present the prototypes of the new EARTH COLLECTION, for which customers will wait six months for delivery in return for a one-off pre-order discount. Thanks to this support, the 8-metre-squared Werenbach workshop in Zurich was able to be brought to life.
Crowdfunding as a third funding possibility
For small and medium-sized enterprises like Werenbach – who are not typically able to rely on the support of banks or investors – crowdfunding platforms offer an alternative way to achieve their goals. “Since Werenbach focuses on the production of unique pieces, this new and considerably more premium collection has presented a few challenges – namely that we are required to produce large numbers and yet still find a way to finance the production in advance. Kickstarter is a platform that enjoys international recognition. It allows us to access potential buyers – those who might be interested in purchasing a watch that doesn’t exist yet,” says Patrick. But there’s a flipside: less than 5% of all crowdfunding projects hit the 100,000 CHF mark. As Patrick sees it, Werenbach’s success lies in a product that is at once affordable and offers greater authenticity than others on the market. It’s also down to a refined digital strategy and a great deal of preparation work.
