The purpose of the company was to produce watches from genuine rocket material. In so doing, Werenbach sought to go one step further than other comparable watch brands, who had thus far succeeded solely in incorporating single pieces of historic or unusual material into their watches. At Werenbach, the idea was for the entire casing to be made of legendary rocket material.
The vision of Patrick Hohmann, director and owner of the company? “I want to create watches that are more evocative, colourful and inspiring than the rest.” Patrick had already taken the idea to a start-up contest in the previous year and earned a place amongst the three finalists.